SMB SaaS teams see co-marketing work — they watch Drift and Notion run joint webinars, they get the partnership email from Calendly in their inbox — and they know their team is not running it. The work needs a partnerships person who scouts complementary products, drafts the email blast or webinar brief, and chases the partner's marketing team until the campaign ships. For a SaaS founder with two-person marketing, the motion stays a quarterly "let's post in the partner Slack channel" intention that never executes. Bowline runs scouting, campaign-building, and A/B testing as autonomous agent jobs on a recurring subscription, so co-marketing belongs to a five-person SaaS company the same way it belongs to a five-hundred-person one.
The motion agencies charge for
Agencies price co-marketing scouting like the rest of their partnership menu — a $5,000–$15,000 monthly retainer, plus the in-house hires the agency asks you to staff alongside (partnerships lead, lifecycle marketer, content, designer). On the agency side, the actual scouting work happens two afternoons per month; the rest is account-management time. On your side, you are paying for a Monday status doc, a quarterly retrospective, and a partner roster the agency owns. The motion is smaller than the bill.
The same motion, run by agents
Bowline rewires co-marketing into four agent jobs, each with a narrow responsibility and a measurable weekly output.
- Scout: identifies complementary-product co-marketing candidates — adjacent-feature SaaS, paired-integration partners, and overlapping-but-not-competing audience plays against your category every week.
- Builder: drafts the joint webinar brief, the partner email blast, the cross-promotion landing page, and the affiliate onboarding packet for the picks Scout surfaces.
- Tester: runs the A/B on the variants Builder produces — email subject, webinar hook, partner-list segment — and reports a winner with confidence, not a hunch.
- Sentry: monitors brand-safety, partner compliance, and unsubscribe-rate on every active co-marketing send, and pauses placements that look like list-bombs before they scale.
Four tiers, one fleet
The agent fleet ships on every tier — the difference is scope, not whether the work gets done. Starter Intro ($500/month) is the lower-cost entry point for a solo SaaS founder running their first joint webinar or partner email blast on up to five active co-marketing campaigns. Starter ($1,500/month) layers in affiliate network onboarding. Growth ($3,000/month) runs the fleet across the full SaaS partnership stack — co-marketing, joint webinars, cross-promotion, and creator-fit — with a monthly retrospective with Sarah. Scale ($5,000/month) opens up to five paid-social surfaces, five affiliate networks, and a quarterly business review. One reprice in pricing updates every post and the FAQ — no copy edit.
Friday digest, senior sign-off
Every Friday you receive a digest covering the prior Monday → Sunday: co-marketing partner-level lift, attributed signups, the top campaign, the Tester's winner call on subject lines and webinar hooks, and any Sentry pause on a brand-safety red. Sarah signs off on every highlight — the same review an agency partnership lead performs on the Friday before the month closes, but compressed into a single email and scoped to a single SaaS brand. The digest is the replacement for the meeting: you read it, you reply if you want a different partnership angle next week, and the agents pick up the change on Monday morning.
You own the data, post-cancel export included
Every partner campaign, partner contact record, attributed signup, and weekly digest lives in your Bowline tenant, scoped to your subscriber ID. You can export the full set from your profile at any time. On cancellation, the export endpoint stays open for thirty days, then the tenant is purged — no retention, no clawback, no agency claiming ownership of the co-marketing partner roster. The promise mirrors the FAQ's data-ownership answer on purpose: the same wording, the same mechanism. You are buying co-marketing scouting without handing an agency the partner book.
See the tiers, then decide.
The pricing page enumerates every feature the agent fleet ships per tier; the home page is where you join the waitlist.